TikTok drives holiday bargain-hunters to Albania

From it’s crystal clear turquoise waters to exclusive beach clubs and high end restaurants, Albania is proving to be a surprising summer holiday hit with social media users.

The destination, which is located between Montenegro and Greece, has seen a boom in popularity post-pandemic, with many British holidaymakers travelling to the country.

Travel experts are crediting social media with having promoted Albania as an ‘under-the-radar destination, with Ellie Marr, an Albania specialist at Regent Holidays, telling The Times: ‘They’re big social media users over there and they have capitalised on that.’

She continued: ‘It’s the case that people have seen it in pictures, they’ve heard about it, and realise it’s a stunning country for its coast and its natural beauty.’

Meanwhile TikTok videos featuring popularity beach resort Ksamil have been viewed more than 60 million times on the platform.

Many social media users boast about how it is an unknown location, which is just a fraction of the price of neighbouring countries like Greece and Croatia.

Visitors can pick up a bottle of wine in the supermarket for £5.30 (728 lek), while a pint of beer is just £1.10.

Meanwhile Marr revealed a three course meal could be anywhere between £10 and £22 (3,000 lek).

Meals vary between seafood, including mussels, as well as pizza and pasta dishes.